Use of strategic marketing for green companies

Abstract

The marketing is currently one of the areas that most help companies to succeed, that is a given. The matter is that while the marketing may be pointed as guilty by reckless consumerism, the green marketing will try to minimize the effects of this excessive consumption leading consumers to products that are non-aggressive or less aggressive for Earth. Thus, the green marketing has been reaching space in the market and adopted by some companies as a strategic tool. Therefore, it is realizable the importance of understanding the sustainability concepts, since it is where the rules of green marketing are derived from. There are also such factors as the environmental awareness and the green makeup that, in a good or bad way, are present in the everyday life of sustainability and directly influence the company decisions.