The research in the speech advertising executive

creativity or desservice?

Authors

  • Aldo Pontes Faculdade Unopec Sumaré

Keywords:

advertising, research, social responsibility

Abstract

The present article has for objective to reflect about the perverse effect of the speech advertising executive in the TV, specifically about the idea of Research and practical its in the society. The quarrel object the vulgarization of the research on behalf of the spectacle is three parts advertising executives of the Speed Telefonica in which is clear.

Author Biography

Aldo Pontes, Faculdade Unopec Sumaré

Mestre em Educação – Tecnologias de Informação e Comunicação (Unicamp); docente dos Cursos de Pedagogia e Comunicação Social da FAM – Faculdade de Americana; docente coordenador do Curso de Comunicação Social da Faculdade Unopec Sumaré.

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Published

2004-01-01

Issue

Vol. 1 No. 1 (2003): Educação, Cultura e Sociedade

Section

Artigos