Organizational sustained growth

a strategic need

Authors

  • Rodolfo Leandro de Faria Olivo Faculdades Unopec Sumaré

Keywords:

Organizations, growth, survival

Abstract

Organizations differ from live organisms once they do not have to complete a life cycle – to be born, growth, maturity, decline and death. Organizations are able to be eternal. The key of its longevity is the sustained growth. While a live being has limits to its physical and timely growth, a organization do not has the same constraints, being able to search growth forever. The durable organizations survive through their markets decline, developing potential markets or even creating new markets. Goods and services have to face a life cycle declining and eventually dying, a organization, however, is able to keep growing and therefore existing. Once the organization long term survival is a main concern of its senior management, sustained growth, key element of this concern, must also turn out to be a strategic need to be continuously implemented.

Author Biography

Rodolfo Leandro de Faria Olivo, Faculdades Unopec Sumaré

Rodolfo L. F. Olivo é graduado em administração de empresas pela Fundação Getúlio Vargas – EAESP/FGV. Pós-graduado pela EPGE/FGV - MBA Executivo Internacional com extensão na Ohio University. Mestrando em administração de empresas pela Pontifícia Universidade Católica de SP– PUC/SP.
Exerce a atividade profissional de professor da Faculdade Comunitária de Campinas e da Unopec de Sumaré nos cursos de graduação em administração de empresas, além de consultoria empresarial e empreendedorismo. Exerceu atividades profissionais em cargos em: consultoria internacional, banco de investimentos, operadora de telefonia celular, distribuidora de energia elétrica e indústria química antes de se dedicar a docência, pesquisa e consultoria.

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Published

2004-08-01

Issue

Vol. 2 No. 1 (2004): Educação, Cultura e Sociedade

Section

Artigos