The relationship between marketing and logistics in the century XXI

Abstract

There is a strong connection between marketing and logistics that fosters customer loyalty and can increase the profitability of an organization. The objective of this work is to understand this relationship between logistics and marketing where their mixes are involved when the main target is the consumer. The work was carried out based on bibliographical research through books according to the chosen subject. The relevance of the article is the understanding between logistics and marketing, the involvement between them makes them reach the main target that is the consumer. Marketing having as its base the exchange, where two parties have something of value, logistics deals with the action plan of a venture and customer service is the main key to leverage a company. However, the mixes of these two markets unite and bring to the corporation the success and appreciation of its final consumers, optimizing the supply chain in an effective way in costs.