The business model interference in Startups

Abstract

In the business world we are living in, we can see a number of innovations and attractions for new entrepreneurs, both in technology and services, that can bring some benefit to the customer. We can highlight as innovations as Startup companies, which are institutions to create new products and / or services under conditions of extreme uncertainty in the market. They are often small businesses, but have large amounts of growth due to the technological innovations they cause. It is noteworthy that not all have a guaranteed success and often ended by closing as doors, contributing to the increase in the rate of unsuccessful startups. In this article, we deal with the reasons that lead to high-growth startups going bankrupt. An unstructured business model, poorly designed planning, or even management without market knowledge that directly affects a startup's performance. The intent of this article is to expose the main causes that lead to bankruptcy institutions and the methods that make business viable to the path of success. The ultimate goal of this article is to show that an idea is not always sufficient to sustain, requiring entrepreneurship and management action.